We are Wheel Builder UK
We are a small team of dedicated people who believe in well-built wheels at every level. A dedication to data and a shared perfectionist attitude have brought our team together.
We are not.
- The best at marketing so we may be less well known to you and your freinds.
- Sitting waiting for your email or call, it's likely we are in the workshop or riding bikes.
- Owned by big brands or venture capital, so we have to make a living for the team.
We are.
- Bicycle riders one and all everyone at Wheel Builder loves to ride bikes.
- Knowledgeable to the point of boring when it comes to wheels.
- Happy to help you find your perfect wheelset or custom build.
- Always improving and searching and testing new things.
Martin Beck - Senior wheel builder, mentor, shredder
Martin builds wheels with ultimate care and attention he is also a great teacher and mentor.
- Favourite Colour - Black
- Favourite Bike - Ducati
- Bicycle - many, mostly MTB
- Loves - Big jumps and coaching others.
- Drinks - Coffee Beer and anything else that's around.
- Nickname - Beck once again
Harry Atwood - Consultant, Sales & Engineer
Harry learned to build his first wheel over the phone (and he nailed it). He is a natural with the tools and great at problem-solving.
- Favourite Colour - Purple
- Favourite Bike - Enduro Bike
- Bicycle - Road, gravel xc and enduro.
- Loves - Big jumps and adventures.
- Drinks - Everything and anything, usually sweet things.
- Nickname - Hazzer
Luke Humphreys - Founder
Luke lives and breathes bikes and especially wheels. A really dedicated builder, Luke swears by data data data.
- Favourite Colour - Red
- Favourite Bike - Feather Cycles road bike
- Bicycle - Road, gravel xc and fixed wheel monster cross.
- Loves - Adventures, Bike packing, travel.
- Drinks - Coffee, Coffee, Tea, Wine
- Nickname - Lukeo