Who We Are - Meet the Team

August 1, 2026

We are Wheel Builder UK

We are a small team of dedicated people who believe in well-built wheels at every level. A dedication to data and a shared perfectionist attitude have brought our team together.

We are not.

The best at marketing so we may be less well known to you and your friends.
Sitting waiting for your email or call, it's likely we are in the workshop or riding bikes.
Owned by big brands or venture capital, so we have to make a living for the team.

We are.

Bicycle riders one and all everyone at Wheel Builder loves to ride bikes.
Knowledgeable to the point of boring when it comes to wheels.
Happy to help you find your perfect wheelset or custom build.
Always improving and searching and testing new things.

Martin Beck - Senior wheel builder, mentor, shredder

Martin builds wheels with ultimate care and attention he is also a great teacher and mentor.

Favourite Colour - Black
Favourite Bike - Ducati
Bicycle - many, mostly MTB
Loves - Big jumps and coaching others.
Drinks - Coffee Beer and anything else that's around.
Nickname - Beck once again

Harry Atwood - Sales, Marketing & Customer Service

Harry built his first wheel with nothing more than expert guidance over the phone and got it right first time. That hands on approach sparked a passion for wheel building that has grown into a deep technical understanding of wheel performance, precision assembly, and problem solving. Today, Harry combines meticulous attention to detail with practical engineering knowledge to build reliable, high performance wheelsets that riders can trust.